Three words – Bread.Butter.Cheese.

In a unique twist on the New Business of the Week, I want to feature the hottest, newest, underground restaurant/food delivery service in Manhattan – “Bread.Butter.Cheese.”  (Phone number is 917.727.6643)  If you can’t tell what the cuisine is by the name, it’s the new-school Grilled Cheese sandwich! 

Started by a young upstart chef (and actually one of my good friends from College), each day there is a new type of Grilled Cheese that he hand delivers throughout the area.  Although he is based in the East Village, it’s just a hop, skip and a jump from Union Square.  Check out a couple pictures of ”the goods”…

Bread.Butter.Cheese. is delicious – I can attest to it!  If you want to try it, just give him a call at 917.727.6643 and check out his facebook page, which is where he outlines the sandwich of the day (http://www.facebook.com/home.php?#!/breadbuttercheese?ref=ts)

Here’s an article that highlighted Bread.Butter.Cheese. recently also: http://www.nbcnewyork.com/around-town/food-drink/East-Villages-Secret-Cheese-Dealer-99764119.html

New Restaurant of the Week – Chipotle – 117 East 14th Street

Earlier this year (March 2010 to be exact), Mexican fast food chain and fan favorite Chipotle (www.chipotle.com) opened up on the corner of 14th and Irving (117 East 14th Street). 

Despite mixed feelings about national chains moving into the area (see my TGIF post here - http://unionsquarenyc.wordpress.com/2010/06/16/tgi-fridays-opening-soon-in-union-square/), I think that Chipotle is a great new addition.  Not only is the food surprisingly good, but the storefront conforms to local neighborhood norms including signage that isn’t overpowering.

If you’ve never heard of Chipotle, it’s definitely worth trying.  I’m a fan of the burritos (especially their guacamole!), but I have tried and liked most of their menu as well.  Take a look at some other reviews (http://www.yelp.com/biz/chipotle-mexican-grill-new-york-7)

Let me know if you have suggestions for other “New Business/Restaurant of the week”!!

New Restaurant of the Week – Pizza Bash – 42 Union Square East

New to the scene in Union Square, Pizza Bash is trying to vie for the title of Best Union Square Pizzeria.  After some VERY good reviews and some not-so-good reviews on Yelp (http://www.yelp.com/biz/pizza-bash-manhattan), I decided to try some for myself.  And the answer is?????

Not bad. 

I don’t think Pizza Bash deserves the Best Union Square Pizzeria award, but I think they deliver a solid slice.  Swing by to check it out for yourself.

New Restaurant of the Week – Kati Thai – 347 East 14th Street

Living in NYC, especially in Union Square, it is tough to keep catch of all the new restaurants, bars, and stores that open.  So I decided to highlight a new business each week to give you a stronghold on everything new and exciting going on in Union Square.

The first business I’m going to highlight is a relatively new restaurant called Kati Thai.  It’s located at 347 East 14th Street (between 1st and 2nd Avenue).  Having been around for a number of months, Kati Thai seems to have its fair share of repeat customers.  Reasonably priced, good food and nice decor are some of the reasons cited for the solid ratings on yelp (http://www.yelp.com/biz/kati-thai-cuisine-new-york).  

Check out the menu and other reviews here also:  http://www.menupages.com/restaurants/kati/